What are the 3 dangers of storing large amounts of data?
As organisations continue collecting, processing, and storing data as part of regular business activities, disparate storage solutions and indiscriminate data hoarding have become major concerns. These result in an overwhelming amount of information that goes stale or is no longer relevant over time.
1. Overage Costs
As the volume of stored data increases, so do the costs associated with not only managing and protecting it but also simply retaining it. In a 2021 report, more than one-third of businesses have cloud budget overruns of up to 40%.
Not all data is important, and it is critical to find and weed out unnecessary data to reduce the amount of content you store. Do not let your organisation spend millions on wasted storage of unused data.
2. Security Risks
It is not only storage costs that are on the rise but also the risks. According to Forrester’s Security Survey in 2023, 77% of security decision-makers experienced at least one data breach at their firm over the past 12 months. Hoarding data compounds this risk – the more data you store, the larger your attack surface becomes.
At the current rate, an expanding data attack surface means it only takes one unsecured device or malicious app to potentially compromise an entire corporate network and the data stored within. The lack of end-to-end visibility into where your data resides and its contents further exacerbates this risk. For example, an employee might inadvertently copy sensitive information on non-secure devices and expose them to security threats.
Besides any reputational damage, your organization may also have to pay a fine for exposing customer information related to the breach. Cybersecurity Ventures predicts that cybercrime will cost the world $8 trillion in 2023 and $10.5 trillion by 2025, growing at a rate of 15% per year.
3. Management Challenges
An IDC report stating data workers spend 90% of their working week (around 36 hours) on data-related activities such as searching, preparing, and managing rather than focusing directly on analytics, where the true value lies.
“With the data explosion showing no signs of slowing down, organizations are also suffering from inefficiencies and ineffectiveness. The cloud may give you unlimited storage, but it can also produce unlimited chaos if not controlled at the organizational level.”
How will storage optimisation help? The answer is simple: organisations must reduce the amount of data they have. This does not mean simply deleting swathes of data; instead, organisations need to optimise data storage to transform data to its full potential. However, it is not a one-size-fits-all strategy. Storage optimisation must be catered to your own business in order to ensure you continue to meet compliance and regulatory requirements and do not disrupt regular business operations. Otherwise, many of the consequences of too much data may soon become the consequences of not enough.
The story of storage is the same worldwide…

A recent study has shown 78% of organisations feel flooded with the three V’s of big data — volume, velocity, and variety — resulting from different technology usage. And as the three V’s increase, so do the three U’s of dark data — unclassified, unused, and unknown.
According to Cybersecurity Ventures, the amount of data stored in the cloud alone is projected to exceed 200 zettabytes by 2025. While much of this data tends to be neglected or forgotten, organisations cannot ignore the fact that it occupies space, increases operational costs, and poses unacceptable risks.
The Case for Storage Optimisation
As organisations continue collecting, processing, and storing data as part of regular business activities, disparate storage solutions and indiscriminate data hoarding have become major concerns. These result in an overwhelming amount of information that goes stale or is no longer relevant over time.
3 Steps Guide for a Successful Storage Optimisation

The best way to deal with dark data is to find ways to control, manage, and reduce the amount of unknown, unclassified data in your ecosystem. Here are three steps to guide your storage optimisation journey:
1. Define
Organisations are drowning in data, mainly due to fear that a piece of data today might suddenly become important five to 10 years from now and believing that the worst thing you can do is delete any data.
A practical first step is to establish clear criteria that defines redundant, obsolete, and trivial (ROT) data for your organisation, ensuring alignment with business goals and compliance requirements. This allows you to build a foundation for an intelligent storage optimisation strategy.
AvePoint Opus simplifies the process of defining your scope. Leverage built-in rules to guide you if you are unsure where to start or if you have questions about best practices from other organisations. You can also customize these rules to suit your specific needs, including whether to consider data versions. With a variety of out-of-the-box definitions and the ability to create your own rules, AvePoint Opus provides a flexible framework to manage your data effectively.
2. Understand
Once you have clearly defined your scope, conduct a comprehensive assessment across your data types, storage locations, and data structuring to understand the state of your data landscape. When you clearly understand the data you are storing, you can make more informed decisions regarding its management. Setting up periodic data reviews and audits is crucial for maintaining storage efficiency and freeing up space to improve system performance.
The AvePoint Opus Discovery & Analysis tool scans your environment and synthesises the findings into a summary report. The report can break down the state of your data in great detail, such as by data size, version size, overall file count, and data by file type. Then, you will have a detailed understanding of your inactive data size and what type of file format might be triggering the overage.
3. Take Action
It is not enough to identify areas for opportunity; you need to act on the information you learned. This does not necessarily mean you need to delete everything, but rather, take a managed and measured approach to ensure information is being retained or destroyed in the most appropriate way. Organisations can implement tiered storage solutions that archive data before eventual deletion, allocating the most efficient and cost-effective storage resources according to the importance and sensitivity of the data.
AvePoint Opus does more than assess your data; it empowers you to take immediate, impactful action on those insights. This leads to cost savings, maintains data integrity, and enhances team efficiency. With the Discovery & Analysis tool, you can archive data to more cost-effective storage or remove unnecessary files. Information is one of an organisation’s greatest assets, and when managed poorly, it can lead to financial losses and hinder productivity. By optimising your data, AvePoint Opus enables you to make better decisions, benefiting your organization and, ultimately, your customers. This is more than just data management — it is about empowering you to thrive.

What’s Next?
With AvePoint Opus, you can establish and automate business rules for classification, archiving, and more, ensuring that every stage of your content lifecycle is meticulously managed from creation to deletion.
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